Authors: Antonio Crawford, Kris Kiler, and Glenda Powell Format: PDF Pages: 109 ISBN 0-9744259-4-X. 2007.

Description:

• Learn simple steps you should take to earn more profits from every sale.
• How to identify your market niche and fill it quickly with quality word-of-mouth advertisement.
• Use Lean and Kaizen principles to win the publishing game and gain a favorable advantage in the marketplace.

Year after year, thousands of books are published and shipped into the marketplace. Authors who are inexperienced in book marketing fail to create sales because they do not have a system in place. Novice marketers use traditional marketing strategies to reach potential customers. Traditional thinking suggests fame is the only requirement that is needed to sell books.

If you accept this advice as rule, you may walk away with the perception that selling books is a two-step process. Every author who has ever published a book and failed to produce a profit realizes in the end, you need more than fame to sell books; you need a good plan to follow. Do not waste your time and money on traditional single-handed marketing tactics that no longer produce results.

Some authors spend years trying to sell enough books or products to earn a profit. Others stop trying and pack the remaining copies in boxes to store in the garage. We do not want you to store copies of your unsold books in your living room. In 101 Ways to Generate Top Book Sales, you will receive tips, tools and information from a publisher, an Internet marketing expert, a public relations consultant and a lean enterprise consultant.

Publish and Market Your Book With Ease!

Here’s what the e-book has in it for you:

Acknowledgments 7
Introduction 8

Pleading Insanity 9
The Rules of Book Marketing 10

Chapter One: Niche Marketing 13

What is a niche? 14
Become Innovative 15
Overcome Push Marketing 16
Test the Waters before Jumping In 17

Chapter Two: The Importance of Industry Trends 19

Track Industry Trends 19

Chapter Three: Turn Readers into Consumers 21

Chapter Four: The Power of Buzz 25

Turn Ideas into Profits 25
Generating Buzz is Your Responsibility 26
Create Your Own Buzz Power 27
Ten Action Items to Help You Generate Buzz Power Now 28
Something to Buzz About 29

Chapter Five: Build a System that Works 30

Build a System or Process that Works for You. 31

Chapter Six: Learn How to Solve Problems 39

Chapter Seven: Design a Book Marketing Process 43

Planning Activity #1—Write Purpose Statement 45
Planning Activity #2—Create a Reader Profile 46
Planning Activity #3—Identify Your Contribution 48
Planning Activity #4—Develop a Marketing Mix 49

Chapter Eight: Effective Market Planning 53

Background Information 54
Book Summary 55
Market Analysis 55
Market trends 55
Market demographics 56
Media mix strategies 58
Process Improvement 58

Chapter Nine: Marketing Calendar and Action Plan 66

Twelve-Month Marketing Calendar 66
Thirty-Day Action Plan 67

Chapter Ten: 101 Ways to Generate Top Book Sales 83

Ten things to do before the book is printed 83
Online activities 84
Offline activities 85

References 89

Special Bonus Reports 98

Bonus Report #1 Getting on the Bestseller Lists 99
by Dan Poynter

Bonus Report #2 Writing Articles for Publicity 104
by Cheryl Wright